Selecting the Best Reporting Method for Your Audience

If you have several audiences with wich to communicate, consider the best type of report for each audience:

Audience/ Users

Annual Report

Executive summary

Technical paper

News release, press conference

Public meeting

Staff presentation

Brochure, poster

Memo

Newsletter

Display

Funder Program

x

x

 

 

 

 

 

 

 

 

 

 

 

 

 

 

x

Administrator

x

x

x

 

 

x

 

 

 

 

 

 

 

 

 

 

Board members

x

x

 

 

 

 

 

 

x

 

 

 

 

 

 

 

 

Community Groups

 

 

 

 

 

 

 

 

 

 

x

x

 

 

 

 

 

 

General public

 

 

 

 

 

 

x

 

 

 

 

x

 

 

x

x

Organizations

 

 

 

 

 

 

 

 

 

 

x

 

 

 

 

 

 

x

Media

 

 

 

 

 

 

x

x

 

 

 

 

 

 

 

 

 

 

Source for information in this section:
Morris, L.L., Gibson, C.T., Freeman, M.E. (1987). How to Communicate Evaluation Findings. Newberry Park, CA:Sage.

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