Once you have a clear picture of the needs and assets of your target audience, you are ready to create a one-to-two page statement to enhance awareness of the problem or issue. Determine if there is consensus from your clientele that this is a need? Is there "buy-in" from other community leaders or agencies? Have you facilitated a growing public awareness to build a foundation of support for the program focus you will initiate? Put together your statement to use to create public awareness, seek program and financial support and to present to potential stakeholders from the beginning of the program process (not at the end!)